How to Make the Most of Your Book Trailer
So you’ve written your book and it’s been published. Whether you’ve done this through a traditional publisher, or gone down the self-publishing route, your next step is marketing and publicity. In this post we want to talk about book trailers and how to make the most of them.
Book trailers provide potential readers with an insight into what a book is going to entail, without giving too much away or sometimes without giving anything away. Their main purpose is to stimulate the imagination and portray the aesthetic of the book visually. They aren’t by any means a total necessity, but they definitely can help with spreading the word about your latest title, so here’s how to make the most of your book trailer:
1. First of all, you need to upload your trailer online. Whether you choose to use YouTube, or Vimeo, or both there’s no point in creating a book trailer unless you’re going to display it somewhere that’s easily accessible. YouTube is the second largest search engine, so really creating a YouTube channel and uploading it there is an absolute must. Exploit the opportunity in the description of your book trailer, by making it as targeted to the audience who you think would enjoy the book.
2. Next you should share your book trailer on your website and any social media platforms that you’re on. Embedding the video into your website can help increase the views it gets and sharing on social media can seriously increase exposure. Twitter is an open forum, so anyone can view it in the world. On Facebook and LinkedIn you can make the most of groups you might be part of, or discover groups that might be interested in your book and post the trailer there, but try not to go overboard and spam people.
3. Email marketing is another tactic to optimise. If you have a list of subscribers for email newsletter updates regarding your book, then you should most certainly let them know about your new book trailer.
4. Lastly, but by no means least, you should engage with relevant blogs, groups and forums as a way to promote your book. Expand from social media platforms and use the likes of Reddit and Tumblr. You can also look into contacting book bloggers who might be able to share your trailer on their websites. Another important site not to neglect is Goodreads, where you will find an expansive community of readers who are always on the lookout for something new.
Now you know how to really make the most of your book trailer. The key really is sharing the video to as many relevant people as possible.
If you’re thinking about wanting to create a book trailer, then take a look at some of ours below for a bit of inspiration.
Budget Menu Queen by Rebecca Inman