In today's society it is easy for adults and children alike to get swept up in social media expectations around what somebody should look like. It is also incredibly easy to jump to conclusions and make judgements about others.

Jake the Crocodile is about taking a step back to not only look at the outside of a person (or crocodile!) but what is on the inside.

It is more important than ever to teach our children to be empathic and Jake will form a special place in your child's heart so they stop and think about their judgements of other people and take the opportunity to see past external appearances to open a whole new world of opportunity for friendship.

Imagine a world where we didn't judge and people were valued for their individual characteristics. Jake will help your child see that there is beauty in everyone, if you just take the time to look.