Universal Guide to Negotiation

This book is written with a view to helping individuals, whether in business or not, to negotiate effectively with all the tools of the trade. It will fully equip you with all the techniques, ploys and methods of getting the best out of all situations. And that extends far beyond business practices into many spheres of life. It will be of particular help to experienced businessmen and women engaged in negotiation on a day-to-day basis, but equally represent a veritable arsenal for the budding business person to best equip themselves for success as their careers progress. If you want to confirm whether or not you are getting the best out of business then this book is the ideal place of reference by which to judge your own performance. And for those who do not fully recognise or employ solid negotiating practices then you will not have read far into its pages before recognising the work as a sound wake up call. Good negotiating techniques allied to good judgement are the hallmarks for success for all in business and commerce, the private and public sector and elsewhere alike. This book is far more than just another work of an analytical nature, including as it does a great many examples drawn from the author’s vast experience of real-life situations. It contains the serious and the light hearted, and if you want a good entertaining read in a language that you will be familiar with then this is the book for you. The work is a truly exhaustive treatment based on principles which will always remain timeless.

John Gittus is a well-seasoned self-made businessman, who attributes many of his advantages in life to his acquired skills in negotiation… He is a great believer in experiencing every step for himself before moving on in business to the next challenge. Only then he says can you write with authority and help others to reach similar levels of success. From his early beginnings he progressed to key positions in industry and commerce and worked alongside heads of international public limited companies and others in the public domain throughout his career. He is married with two grown up children, an endurance athlete with a keen interest in sport and political affairs, and an avid world traveller and adventurer.