The Quantum Economy

In a world where technology is driving rapid change and connecting us like never before, one thing has remained stagnant: air travel. Since the retirement of the Concorde in 2003, supersonic civilian flights have become a thing of the past. Entrepreneurs and aspiring business leaders must turn to private jet travel to stay ahead of the competition. This book explores the opportunities available to those who act fast, using real-life stories of successful entrepreneurs who have leveraged the speed and convenience of private jets to build their businesses and stay ahead in the quantum economy. Discover how you too can use private jets to connect, compete and succeed in today's fast-paced business world.

Trademark Dilution

The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace. Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs.The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company does not mislead consumers but takes unfair advantage of reputation. However, the most significant point in the evolution of dilution, in its early stages, was the case of Odol decided in 1924, which was the first to acknowledge the need to protect the advertising power of trademarks from being diluted, even in the absence of a likelihood of confusion.  This book will provide that dilution is a ‘sui generis’ brand remedy applicable to reputed trademarks in accordance to their aggregated inherent and acquired strength. The book will address the non-harmonised nature of dilution, which reflects a problem in an age of borderless trade and cyber commerce and emphasises the need to answer the question: To what extent should reputed trademarks be protected by dilution beyond the traditional trademark protection from likelihood of confusion?The book includes a proposal for an operative legal framework based on conclusions and distinctions derived from the comparison of dilution, as adopted and interpreted in different areas of the world, comparative case studies and comparison with neighbouring legal rights, such as Tort Law, Unfair Competition, Moral Rights, Equitable Rights, Publicity Rights and Unlawful Enrichment.

The Blue Mist

The science of human factors is often overlooked, yet it is pivotal in the pursuit of safety. Understanding what makes us tick, our behaviours and how we interact with others, and the ability to visualise potential threats and errors has many advantages. Such as developing better interpersonal and communication skills, which can assist in growing your leadership or team working skills. The ability to see threats and errors can improve safety, reduce costs, and increase productivity.

The Blue Mist is a personal guidebook on human factors; through the author’s experiences and research, the reader can explore and learn the basic human factor concepts. Extensive research in well-known disasters such as the Ladbrook Grove rail disaster, The Costa Concordia Grounding, and the Irish Coast Guard helicopter accident, together with the author’s accounts of incidents and accidents, combine to give an informative and fascinating insight.

The field of human factors developed by the aviation industry is becoming recognised as a critical element in many other sectors. Adopted as a safety element in the shipping, rail, and medical sectors, it has increased safety and reduced accidents. This book assists both novice and experienced human factor advocates and is an excellent tool in exploring the human factor concepts and values.

The Naked Negotiator

Would you like a higher salary? Are you nervous and unsure about how to ask? You’re not alone. Research shows that a third of men and more than half of women are uncomfortable asking for a pay rise. This is no trivial matter. Over the course of a typical career, allowing your employer to consistently pay you below the market rate for your role can deprive you of hundreds of thousands of pounds. It doesn’t have to be this way. Engaging and entertaining, The Naked Negotiator will arm you with knowledge and confidence. In what often feels like an unfair struggle between experienced, knowledgeable managers and apparently powerless employees, you need no longer fear this most daunting of career challenges.

The Pocket Guide to a Sales Career

The Pocket Guide to a Sales Career is written to help anyone who wishes to make a career in sales. Tony Yardley is not a regular author who wishes to promote a small part of his job as his inspiration. He has spent over 50 years in sales and he wishes to pass it on to anyone that is seriously considering taking it up as a career. It is aimed at people leaving school or college or anyone changing careers in mid-life.

This book tries to cover as many aspects of sales as possible including interviews with professionals. Some of these might items might seem basic depending on your experience but please persevere, because a reminder of what you already know can be as good as learning it the first time.

A successful career in sales will give you a skill set that you will be able to transfer to many other businesses, whether you’re employed or self-employed, and will always give you an income even into old age.

Selling is not about getting someone to buy what they do not want. In fact, it is about selling something to someone that improves their business or their life.

Success in any business is to identify a market and supply that market.

Unique - the economic life

Connections in life are necessary to proceed with gaining what you want in life and achieving the best for yourself. Avoiding loneliness and being part of life is the way to stay alive: to maintain conversation and get news from around the world. Negotiation is the only way to achieve what you want in life.