Sellology: Simplifying the Science of Selling

Everything done well in life has a system, and throughout my long sales career, I’ve seen many so-called sales systems but never an end-to-end system, a complete system and a system which is straightforward and easy to put into practice. Sellology is a sales system, which will improve your all-round sales performance. Whether you’re selling the idea of homework to your ﬁve-year-old child or the nuclear waste disposal programme for Shell UK, the principles are the same throughout. They have been gathered together in one place for you to put straight into practice and improve your sales.

Born in Liverpool to a French mother and a Somali father, sales expert Alistaire Jama rose through the ranks at Thomson Yellow Pages before gaining his MBA at BT. He later became sales director for 118118 media, then commercial director for the Guardian Media Group, focusing on the Manchester Evening News. He has achieved outstanding results within some of the fastest moving sales organisations in the world. It’s this experience combined with a desire to demonstrate ‘sales is a science’ that motivated Alistaire to write this book, knowing full well selling is feared by so many and revered by so few. Sellology simplifies the science of selling, so you can sell (anything) with confidence.

Therefore, this book is for all those people who never believed they would be able to sell, experienced salespeople who need a gentle reminder of how much they know and business owners and leaders who sell on passion and belief. There is a new system in town – Sellology. And it’s designed with all of you in mind.