Zero-Gapped

The barbershop revolution has rocked the men’s grooming industry in the past decade. Social media, the creation of influencers, the artistic new cutting techniques and barber education have proven powerful instruments to monetise and maximise the earnings potential of barbers and barbershop owners. As with any creative industry, you can only have a finite number of market influencers and barbers providing education to those learning the trade. So what can other barbershops do to maximise all their revenue streams? How can we take a lifestyle business to a scalable brand using organic business growth strategies?Zero-Gapped is a book written by an ex-academic scientist turned-entrepreneur and pro-barber which describes the use of a proven century-long business model and modern growth hacking strategies that can be applied in the barbershop to create value for your business, your customers and yourself.

The author, Dr. Salman Malik (aka Sal), is an ex-scientist, an entrepreneur, a pro-barber and author. Following his successes in academia and the launch of his first business; an innovative pharmaceutical start-up, he then transitioned into the barbering industry. He launched the Etch^® Shave Gel brand, formulating his own product, selling this through all major barber supply distributors in the UK and featuring in all industry-leading magazines. He is keen to evolve the mindset of the modern barber to cultivate businesses that scale and brands that can further develop the industry.