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Collective Social Intelligence
People are naturally social and social relationships have sustained the ways we interrelate to start and finish our greatest achievements. Today, the ways we use technology has created a virtual-world that is overloading us with so much information that the resulting behaviors are breaking many productive social relationships in the actual-world.
The virtual-world very often results in out-of-proportion reactions to too much information and too much connectivity. There's nothing wrong with technology, but if we embrace Collective Social Intelligence (CSI) the technology will be put to better use because by necessity our virtual-worlds will be cleaned-up, mended and re-defined to put humans back onto a faster track of globally pioneering and progressing our place in the universe.
£9.99 -
Climate Change And The Cargo Cult
Climate Change is a major threat to our way of life, and requires urgent political action to remedy its many threats, but is it a symptom rather than the disease? This book argues that the problem lies deep in our commitment to the quest for ever increasing economic growth. At some time in the 1970s the Western World passed a point of economic satiety beyond which further economic growth was of little benefit, and indeed was counter-productive, to living the good life. We must therefore seek a better understanding of our environment and of what constitutes genuine wealth. Life without the frenetic economic activity and culture of selfish possession that drives the modern economy can indeed be more humane, more pleasant and more meaningful than what we have today , but to reach it will require a major re-evaluation of what is important in business, politics and culture.
£14.99 -
An Idiot's Love of Idioms 2
Ever wondered where the sayings we commonly use originate?Sometimes the things we say, if we really think about it, make absolutely no logical sense.Take what I’m saying as read but not with a pinch of salt, I think this book will be a sight for sore eyes and will warm the cockles of your heart.This book won’t cost you an arm and a leg and you won’t have to push the boat out to buy it and I’m not trying to pull the wool over your eyes as there are no smoke and mirrors here. If you like idioms it might be right up your alley and I’ll stick my neck out and say you’ll find it top drawer.Hang fire you say, well, this kind of book only comes once in a blue moon so keep your hair on, don’t flip your lid and remember every cloud has a silver lining even if it’s not cloud nine. So don’t drop a clanger and cut me some slack, buy this book and I guarantee you I’ll have you in stitches.
£9.99 -
Abdominal-Pelvic Imaging
Maybe we have an obsession for cases, but when we were resident in radiology, we loved to learn especially from cases not only because they are short, exciting and fun, similar to a detective story in which the aim is to get to ‘the bottom’ of the case, but also because, in the end, that’s what radiologists are faced with during their daily work.The topics covered in the book represent the common and important diseases encountered in abdominal and pelvic imaging. The material presented for each case provides a thorough and comprehensive description of the disease entity, enabling the radiologist or the clinician to develop a clear concept of the entity through the different imaging modalities that are present. What is interesting in this book is one case per page. The book can be used as a means of rapid revision of a large number of cases in a short time or as test of knowledge by masking the radiological description and diagnosis and trying by using the clinical data and radiological images to describe first the pathology then propose a diagnosis.
£27.99 -
Trademark Dilution
The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace. Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs.The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company does not mislead consumers but takes unfair advantage of reputation. However, the most significant point in the evolution of dilution, in its early stages, was the case of Odol decided in 1924, which was the first to acknowledge the need to protect the advertising power of trademarks from being diluted, even in the absence of a likelihood of confusion. This book will provide that dilution is a ‘sui generis’ brand remedy applicable to reputed trademarks in accordance to their aggregated inherent and acquired strength. The book will address the non-harmonised nature of dilution, which reflects a problem in an age of borderless trade and cyber commerce and emphasises the need to answer the question: To what extent should reputed trademarks be protected by dilution beyond the traditional trademark protection from likelihood of confusion?The book includes a proposal for an operative legal framework based on conclusions and distinctions derived from the comparison of dilution, as adopted and interpreted in different areas of the world, comparative case studies and comparison with neighbouring legal rights, such as Tort Law, Unfair Competition, Moral Rights, Equitable Rights, Publicity Rights and Unlawful Enrichment.
£59.99 -
Zero-Gapped
The barbershop revolution has rocked the men’s grooming industry in the past decade. Social media, the creation of influencers, the artistic new cutting techniques and barber education have proven powerful instruments to monetise and maximise the earnings potential of barbers and barbershop owners. As with any creative industry, you can only have a finite number of market influencers and barbers providing education to those learning the trade. So what can other barbershops do to maximise all their revenue streams? How can we take a lifestyle business to a scalable brand using organic business growth strategies?Zero-Gapped is a book written by an ex-academic scientist turned-entrepreneur and pro-barber which describes the use of a proven century-long business model and modern growth hacking strategies that can be applied in the barbershop to create value for your business, your customers and yourself.
£11.99 -
Your Career Marketing Plan
This book will guide you through the steps of both developing and implementing a career marketing plan. Hopefully, it is going to be a valuable journey for you and one in which you will learn a great deal about the person you are in life as well as in the workplace. More importantly, you will have a better understanding of the field in which you want to pursue your career and the type of employer to whom you want to offer your peerless expertise.
If you will take the time to complete the exercises at the end of each chapter, they will help you to analyse the information gathering you need to do to start building your own Career Marketing Plan. A Career Marketing Plan template is given at the end of the book for you to start entering your strategies, tactics and action steps for the implementation, control and feedback of your plan.
This book will hopefully change you and your self-perception in a very positive way and give you greater confidence as well as self-awareness. It will help you know who you are, what you want and how you are going to get it. There is nothing stopping you from having the career you want and, ultimately, the life you desire. You will realise that you have what it takes to control your career destiny.
Best of luck to you on your career path and best wishes for tremendous success with marketing not only your career but also marketing you!
£8.99 -
You Can't Raise Children By Text
Coparenting isn’t easy! These experienced, award-winning authors, therapist Dr. Lisa Negrini and former family law Judge Irene Sullivan, provide practical, no-nonsense tips to keep child-centered coparenting the focus for families during complicated family transitions; separation, divorce, family conflict, custody issues, and general parenting stressors. Raising healthy and happy children is everyone’s goal!
£11.99 -
Writing in Short, Readable and Elegant Style
The main aim of this book is to make writing in general and in particular essay, article and paper writing as easy as possible. By achieving this target, the learners can reduce various kinds of long and complicated clauses in verbless clauses, phrases and even in compound noun or nouns.Writing in Short, Readable and Elegant Style:- helps English learners develop their knowledge to improve their skills in writing.- provides an accessible reference for writing essays, articles and papers in short, elegant and academic style.- includes practical sections in each chapter improving writing skills.- provides further practices for making long and complicated paragraphs in short and meaningful paragraphs with answer keys.- includes a lot of phrases which can be reduced to one word.- is particularly helpful for removing some unnecessary grammatical rules, saving our time.
£10.99 -
Wholeness and Home in West Indian Literature
Wholeness and Home in West Indian Literature is an invaluable resource for everyone who has an interest in West Indian literature or Culture, West Indian Society or History, Ethnic Tensions, and Psychic Heterogeneity. It is especially useful for university and secondary school students and teachers who teach or need to learn about writers from the West Indies. It offers unique critical insights into the works of globally renowned writers who hail from the Caribbean: V.S. Naipaul, George Lamming, Wilson Harris, Edward Kamau Brathwaite, John Hearn, Jean Rhys, and Derek Walcott.Wholeness and Home is important reading for any student of ethnic relations. The book focuses on the possibilities of a culture that had its very beginnings in genocide and in the forced or fraudulent fetching of human beings from many other places. These people were pitted against each other to ensure division and assure plantation profitability. This book examines how major West Indian writers capture this initial ethnic antagonism that now infects much of the world. Wholeness and Home also insists on the futility of racism and bigotry by pointing to the enormous potential for social harmony.At the very least, Samad and Harripersaud offer excellent examples of essay writing for teachers and students, especially those at the university and college levels.
£9.99 -
Vision: A Pillar of Leadership
Vision’s infinite range of influence knows no boundaries. It flows from the youngest to the oldest, from the novice to the most experienced member of the team. It infiltrates the organization with freshness of purpose and clearness of direction. The leader clothed with the clarity of vision, exposes others to the knowledge, necessity and power of vision. Then becomes an instrument in helping them understand the work of vision. The energy and the contagiousness of vision develops a persistent personality within the leader and within the organization that recognizes it and seeks after it. Vision helps every person within the organization to see that the role of leader calls their name and refers to them as the leader in their area of influence. This keen awareness awakens dreams that ignite the hearts, inspire the minds and move the people to greatness.Questions are presented to help the leader reflect on the current state and identify important next steps that will propel the organization forward. Examples and strategies are included which the leader can employ to inspire vision within others and strengthen partnerships with them that build up the organization and help it move to its highest level of effectiveness.
£7.99 -
Vets In Business
A veterinary degree is long and difficult but, above all, scientific. The world of a practicing vet is far from white coats, test tubes and theory, it is complex, full of human interactions and financial decisions.Understanding these concepts and how they can be managed is key to career longevity, a good work-life balance, and a sustainable profession. There is no wonder cure or magic pill, but this book will help to make things better.
£8.99