The author, Amir Friedman, is an intellectual property attorney from Israel who has been practising, teaching and engaging in the intellectual property sphere, with exciding expertise in trademark law, during the last 25 years.
The author’s previous publications include Trademark Law (3 editions), Patent Law and various articles in the intellectual property domain.
The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace. Traditionally, trademarks protected the public from likelihood of con...